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Freelance consulting the pros and cons. Click here for insight from our freelance member – Florin, a former PwC consultant.
One of the key aims of MMO Freelance is to help our freelance members connect with each other. Through freelance events, guest blogs and personal introductions, we’re hoping to create a freelance network that is better connected and hopefully able to lend a helping hand to each other through project leads, introductions, or just a Friday beer.Here’s a guest blog from one of our freelance members – Florin, a former PwC consultant.
and what is your industry focus?My first big contract was in 2014 with Holidog, a French marketplace start-up for pet owners, but that turned into a permanent stint rather after just a couple of weeks. I’d say I have started seeing myself as a full-time independent consultant about a year ago. Since then, I’ve worked with a couple of start-ups (FinTech, PropTech) as well as corporate clients in Banking, Insurance and Telco. I focus on a rather broad space –helping my clients make use of the ever-evolving technology landscape to stay on top of their game, innovate, enter new markets or find a product-market fit for new services. Having been a consultant and a tech entrepreneur, knowing the challenges on both sides, that really helps tailor my proposition and add credibility.
A lot of people start freelancing to fill a period of transition. Certainly, that’s what happened with me. I had been a consultant for 5 years, then started working with start-ups during a sabbatical. One of those contracts became a permanent gig which lasted 2.5 years. At the end of it, I found myself wondering: do I go back to consulting? – which I almost did – or do I do my own thing? And eventually, the entrepreneurial spirit prevailed. Doing my own thing is important and my key strength is, in fact, being a consultant – the two came together, a bit like a Venn diagram.
About the change from perm to freelanceWhat surprised me most is how many ‘established’, large companies use independent consultants even on strategic questions. Having worked with 20-30 major clients before, I can’t recall coming across independents unless it was a project management support role, with very confined attributions. I think the consulting industry is going through a transition period though, and the gig-economy has definitely matured so I can post-rationalise it. It’s still surprising when you find yourself in the middle of it.
If you were to just be considering the move to freelance consulting nowWell – I did it progressively, following a sabbatical and a long stint with a start-up so I warmed up to it, didn’t jump into the cold water so to speak. Certainly, there are a lot of projects out there and of course, there is movemeon that can really really help take the first steps, but the space is competitive, no question. The most important element long term is the relationships that one builds along the way and of course, the credibility you gain through this network. Other than that, what I didn’t expect or plan for was the cyclicality that even larger consulting firms experience. That becomes even more tangible as an independent consultant. I remember having pushed about 17 full-blown proposals one month which finally resulted in one project. I was drained at the end of that period. Another one of those proposals resulted in the client asking me to do a different project a couple of weeks later so I guess the ratio wasn’t that bad in the end; but even so, that specific time was rather daunting.What followed after was a period when I actually had to turn down work. It may seem like a great problem to have but still needs a well thought-through approach – think of a repeated game in game-theory. That’s definitely a major aspect that I’d underline – to be comfortable with the cyclicality of things. On a different note – I am really happy to have a talk about ups and downs with anyone who has questions. Absolutely, do reach out if you read this.
Ohh, there are a lot of pros. The obvious ones are the flexibility and having the actual choice of really working on projects that one wants to work on. Financially it’s not too bad either. The cons are the uncertainty around what happens at the end of a project – but at least it’s in your own hands. And of course, not having an actual team of analysts help with proposals or critical deadlines. Overall, I think I work much longer hours than I was in any other previous role, but it feels very different. It’s all an investment into myself, so it’s much easier to do the late hours and the weekends. And of course, being occasionally able to ‘pull’ these hours from a beach or a pool is a big plus as well.
I wouldn’t exclude it completely but certainly not in the short-term. I am enjoying freelancing too much to commit to something full-time even though a role like that may exist somewhere. Maybe I would have given a different answer a couple of months back, but after one year, I’m looking at the whole game differently anyway. I’m not ‘just’ freelancing but building a consulting practice. Through the start-up work, I have access to a very strong network of designers, product managers, data scientists that could help me downstream, after an initial strategy piece. Certainly, that’s where I see this going. It’s very early days though so who knows how it evolves, but ideally, this is my permanent role.
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Quality freelance consultants are happier - they specifically choose clients and projects - click here to see why that’s good news for hiring them
Since starting movemeon, we’ve noticed a trend of increasing interest in freelance consulting. In our first year of operating, just 20% of our members were interested in hearing about freelance roles. In the start of 2019, this has more than doubled to just under 50%.This increased interest has driven increased quality. There have been some, often well talked about, structural changes that have supported this:
However, in this article, we wanted to dig a bit deeper into why people were being increasingly drawn to freelancing.
We run an annual compensation survey for consultants and alumni. After a number of requests for more transparency in the market, this was our first year in sending a separate survey to freelancers.The conclusions were stark:
We asked ex-consultants in full-time and freelance roles, how satisfied they were with their jobs. Freelance consultants averaged at 7.5 out of 10; those in full-time roles just 6.9.Given the size of the sample, this is a huge difference, and allows the simple conclusion – freelancers enjoy work more.In terms of why this is, there have been a few trends in the responses we’ve received:
Whilst the average happiness of compensation was below that of job satisfaction (it was ever thus!), there are still stark differences. People in full-time roles averaged 6.6 out of 10 for satisfaction with their compensation; freelancers were 7.2.Across our respondents, the average compensation received from freelancing in the year was £118k, however, this encompasses a broad range of annual compensations from £15k to £227k.Unsurprisingly, utilisation (number of days worked as a percentage of total working days in a year) was the main driver of the differences, with the following distribution:
An additional factor in the satisfaction of both compensation and work is the average hours worked per week. Freelancers worked 20% fewer hours per working week than full-time employees: 41.2 vs 51.3 hours.Interestingly, respondents suggested this wasn’t the result of fewer hours on client sites; instead, it was a direct result of:
It was likened, by a few, to “agile delivery”.
In one word – quality.When you’re procuring consulting support, it’s because there is a large potential opportunity. The biggest determinant of how much of that opportunity is realised is the quality of the work.The structural changes mentioned in the introduction laid a great foundation for freelancing to be accepted as a career choice. However, the numbers in this article show why it’s being seen as such an attractive career choice: freedom, fairer compensation and a more balanced lifestyle.It’s these changes that are the driving force between the quality of freelance consultants that we’re seeing in the marketplace. Gone are the days where freelance offered an alternative for someone who had been “managed out” of consulting – the new breed of freelance consultants have made the active decision to be freelancers. Whether it’s a temporary choice (between roles; whilst starting a business up) is irrelevant; the more important fact is it’s seen as more prestigious and attractive as a career choice.Businesses are therefore increasingly able to hire consultants who have not only been trained up by top consultancies but are their top performers. All at a fraction (20-30%) of the cost they would have hired them through a consultancy.
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The pay gap is everywhere, and it’s high.
It’s a commonly held belief that the national gender pay gap is largely driven by gender-based variation in career choices, and that more high profile discrepancies in the world of media and sport are due to institutionally entrenched biases that are soon to be left behind us. However, based on 20,000+ data points from ex-consultants and those in similar professions, the gender pay gap pervades even professional service industries.
What is particularly galling is that the differences are stark even at the most junior levels – this is not a legacy issue reflected by fewer women higher up in organisations, but instead suggests that a deeper unconscious bias is affecting pay decisions across the board.
In fact, at senior levels, since 2018 the gap appears to have widened. Women are paid between 12-20% less. Their pay rises are also smaller.
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Movemeon’s candidate platform is designed to make the job search a seamless, candidate-centred experience. So even basic use makes for easy discovery of relevant, exciting job opportunities. But our analysis shows that these additional (and free) features significantly increase applicants’ chances of being hired.
Movemeon: jobs, insight, events and career tips for (ex-)consultants and freelancers.Click here to create a free account and access all our opportunities.
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Write the perfect resume (CV) using consulting skill. Every year 100s of people get in touch with Movemeon asking career questions. One thing that almost always comes up is whether their resume (and we use this word instead of CV for a reason – more below) is doing them justice. Almost always, the answer is ‘no’ and almost always for the same reason.
Here’s the advice we share and it’s exactly what they already know from consulting.
There’s loads of research on the average time readers spend on CVs. Some say as little as 6 seconds. Whatever the exact number, the point is, it’s not very long.
Think about how you put a presentation together. You define the most important messages. You cut the other stuff. You use an appendix for the detail. You tailor the message to your audience. You create an executive summary. And you can verbalise that in an elevator pitch.
Again, think about your presentations. They’re not cluttered. They have 1 key message per slide. And each message has a few supporting points. You use font size and style to highlight what you want the reader to focus on.
The reason we say resume is because it’s a summary. It’s exactly what you should be aiming for. In contrast, CV is derived from an academic document which sets out all qualifications, publications etc. It is lengthy. And credibility is often derived from the length.
Here’s what you’d do if you applied your consulting skills to your resume:
1-3 are highly important. But 4 is where we see most people go wrong.
The most commonly used differentiators on a CV font are bold, underline and caps. But they are more often than not used to draw attention to generic things. Things that aren’t the elevator pitch for ‘why me’. Things like:
You get the drift. Imagine if, instead, the reader could use the differentiated text as an indicator of the bits of the CV they really should read. i.e, the stuff you really want them to read. And – less being more – you removed the stuff that’s nice to have (you can always voice that over at interview). You want them to scan down and quickly tick all their boxes. So for me, I’d use differentiated text – bold being the most obvious choice for:
To really hammer home how this works, here’s a worked example. Let’s assume Movemeon goes to pot (don’t worry, it isn’t) and our founder Rich applies for a General Manager job at another growth start-up. Here are the bold parts; everything else would not be highlighted such that the reader can just read the below and ‘tick all their boxes’:
Richard Rosser (name needs to stick)
Start-up Founder and former McKinsey consultant. 5 years management experience growing tech-enabled start-up. Operational responsibility for team of X spanning marketing, sales & product and generating X revenues growing Y% YoY. Seeking similar leadership role in a growth company. (this is the 2-3 line personal summary at the top).
General Manager (current role – it’s what you do & it’s what they’re after)
Team Management (skill 1; the job calls for a seasoned leader. Follow with 2-3 relevant bullets)
Marketing – user acquisition (skill 2; their main challenge is scaling use)
Revenue generation (skill 3; they want to start monetising)
McKinsey & Company (their Founder is ex-consulting)
Oxford (they are picky about top tier academics)
We've given this advice hundreds of times ad hoc and in person. So here it is for all! We promise (and there are many examples) that it works. Hopefully, in applying the same logic used for any presentation, you can easily see why.
Movemeon co-founder Rich published some intel that will massively improve your writing. Take a look here to get the best advice!
Private Equity funds need more consultants - 7 reasons why - written by Movemeon member Quentin, who transitioned from consulting to Private Equity
Private Equity funds need more consultants - This article is written by Quentin, our member who moved from consulting to private equity through Movemeon.
A couple of years ago, Movemeon offered me my first experience in the private equity (‘PE’) world. I joined TowerBrook, a mid-cap private equity firm investing in SMEs in North America and Western Europe, as a Portfolio Group Associate. Having been catapulted as the first junior non-investment banker hire in the firm’s 15-year history has convinced me that the world of private equity governed solely by bankers is certainly over and that strategy consultants will play a greater role in the future.
In my view, there are (at least) 7 reasons why:
1. Financial skills are now widespread in the industry and do not represent a competitive edge anymore.
The days where only a handful of ‘geniuses’ mastered the intricacies of financial leverage are long gone. Every year, thousands of students across the globe graduate in a financial engineering-related subject. As a PE firm, shaping a team solely around those highly specific skills does not suffice any more to create a competitive edge.
2. Conversely, in a world where ‘too much money is chasing too few deals’, operational improvement stretches the field of possibilities. Private equity firms are now holding an all-time high of c. $1,300bn in ‘dry powder’, i.e. committed but non-invested capital – see chart below. As a consequence, the competition for assets is fiercer than ever and tight auction processes have become the rule. The tension between private equity investors’ two main objectives, namely meeting price expectations while delivering satisfactory returns to investors, has subsequently increased. Analysing the target not only from a financial but also from an operational angle is the only way to alleviate this tension.
3. Setting up a portfolio team is however far more easily said than done. There is no perfect model and each private equity firm will have to decide on the best structure and operating model given its overall strategy. Typical questions, to begin with, are: shall we go for a thin portfolio group supported by a network of experts or a fully-fledged team? Shall we only target experienced hires or shall we include more ‘hands-on’ junior profiles? Shall we favour generalist or specialist backgrounds? As returns from successful investments diminish, ‘stress-testing’ the investment thesis from multiple angles becomes increasingly important: The corollary of the previous point is that ‘bad’ investments are relatively more penalising than before. Nowadays, thorough and multi-faceted due diligence is crucial to any investment.
4. Operational improvement strategies are becoming increasingly complex and now have to be handled by specialists. Private equity firms have been implementing basic cost-cutting and cash management techniques since the mid-1980s. However, the share of ‘secondary’ deals (i.e. a PE firm selling to another PE firm) has been steadily increasing and the room for obvious cost reduction measures has significantly shrunk as a result. This trend has led private equity owners to seek more holistic and acute transformation programmes whose implementation requirements often go beyond the traditional investment banker’s skillset.
5. Private equity firms are progressively acknowledging the importance of the ‘voice from the ground’, which consultants are trained to listen to. Private equity owners have realised that the success of an investment is highly correlated with the calibre of its executive team. A rising number of former headhunters and former HR directors have consequently joined PE firms in order to assess the quality of the management team during due diligence and develop the team throughout the investment lifecycle. A single ‘talent manager’, however, cannot cover an entire company portfolio. Strategy consultants can use their ability to develop two-way relationships with their ‘clients’ to act as day-to-day links. Indeed, in a private equity environment, not only can former consultants influence and steer the firm’s strategy but also they can actively listen to the concerns of the management team.
6. Former consultants are best placed to get the most of current consultants.When PE firms hire McKinsey, BCG or Bain, they do not care about slide formatting: they want to see analysis and recommendations. Having been on the other side of the table gives you a unique advantage to ‘skim the fat’ from due diligence reports and to enter more quickly into productive discussions.
7. Running an operating team will become a ‘must-have’ investment criteria for Limited Partners – and for the general public. Jack Welch, former Chairman and CEO of General Electric, was appointed Senior Advisor at PE firm Clayton, Dubilier & Rice (‘CD&R’) in 2001. I am sure that Mr Welch’s wisdom is valuable to CD&R’s management teams, but undoubtedly there is also an element of public relations at stake here. Furthermore, the excesses of private equity have left a bitter taste in the mouth of the general public – millions have read Barbarians at the Gate. Operating partners give a more human face to the private equity industry.
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the variety of interesting problems to solve, super smart colleagues, travel, constant interaction with (often new) people – clients or colleagues.
There are many reasons why one would want to leave consulting. And although there are many perks of life outside of consulting, and many other career paths to follow. There are also benefits from staying, which we will highlight below.
Consulting skills are extremely transferable. You work with some of the most capable people in the business. The skills you develop are highly sought-after in the job market. These are one of the most attractive aspects of following a career in consultancy.In consulting, there are also many benefits in learning professional management skills and technical skills in a quick turnover period. Being able to see a lot of different corporate operating environments before going straight into what you want to do is a huge perk. The additional reference points are great perspectives to know what good/bad look can look like. Consulting can also train people well from a comms and upwards / downwards / self-management perspective that sometimes the lack of structure in tech may not provide to the same degree. Many have had a great experience transitioning from consulting to tech.If you choose to stay in consulting, you also learn tangible business semi-basics (valuation, strategy, financial modelling…) – which is highly relevant in the UK where newly graduated candidates from all degrees can enter consulting. These transferable skills remain as sought after as they ever were.
The average senior analyst-level salary in a large consultancy is £52k. If you are a consultant with McKinsey, Bain or BCG, that number is even higher – closer to £60k. If you stay in consulting for most of your career, your pay will gradually increase to over £150k at director level (and over £250k at the same level in McKinsey, Bain or BCG).In general, consulting earnings are £45-270k, depending on seniority and the type of consulting firm. At junior levels, corporates and consultancies pay better than start-ups. However, the opposite is true at senior levels in a popular industry for ex-consultants such as start-ups. This is driven by the value of equity. Up to Manager level, consulting pay exceeds corporate and start-up pay; eclipsed only by private equity.Start-ups and scale-ups, for example, have become very popular destinations for consultants to move to. On movemeon growth stage start-ups receiving 24.59% of applications. Although this is a popular option, start-ups are unable to afford to pay the best salaries to ex-consultants. So the pay advantage of staying in consulting is even starker at junior levels than compared to corporates. At Manager level, for instance, pay in start-ups lags consulting by 20%.
Despite the rise in huge tech brands, consulting still remains a fast-track. And certain brands in particular (in a similar fashion to the university/school you attended) are a rubber stamp of calibre. After many years in consulting, you are sought after for opportunities that wouldn’t be thought suitable for those with only a few years of experience elsewhere. Former management consultants can potentially make great CEOs and senior leaders.If you choose to stay in consulting, you are in a good position to start planning your next move well in advance. Most reputable headhunters are always happy to speak to good candidates even if it’s just to establish a connection or to learn about the market. Look for people who have been working in the sector for a long time and understand the landscape well.
Consulting is a great career to follow and develop in. Yes, the majority of people use it as a stepping stone ‘into the industry’, but for many, it becomes a lifelong pursuit. And there are lots to recommend it: the variety of interesting problems to solve, super smart colleagues, travel, constant interaction with (often new) people – clients or colleagues. Our co-founder Rich says “I look back very fondly on my McKinsey days. I worked with great people, travelled the world and learnt a lot – all in a few years! However, given the opportunities on offer, if I had my time again, I’d make sure I got even more out of it.”
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