Virgin Hotels - Freelance Strategy Consultant
Virgin Hotels hired a freelance consultant - McKinsey alum.
About the company
Virgin Hotels is a global luxury Hotel Group, backed by one of the world's leading household names in the leisure space.
About the role
The group was looking to better understand its customer base and product-market fit, and were looking for a seasoned expert in the leisure space to lead a customer segmentation project, including analysing the current marketing mix and proposition. This was a high-profile and high-impact role, initially slated for 3 months but with extension to nearer 6.
The result
Movemeon ran this search in place of Virgin Group partnering directly with incumbent consulting firms, sourcing an ex-MBB specialist in hospitality/leisure to lead the project in partnership with the CMO.
Our latest work
We regularly publish up-to-date articles to keep you up-to-date on the market and our work.
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